Most people using Claude for SEO are getting writing out of it. A faster way to produce blog posts, meta descriptions, page copy. That’s fine. It’s also the smallest possible use of the tool.
Set it up right and Claude functions like a senior SEO strategist on retainer, one that never forgets your client’s business context, never starts from scratch, and works through an audit, keyword clustering, content briefs, and weekly tracking without needing to be walked through the basics every session.
The setup is what most guides skip. Here’s exactly how I do it.
