Evaluate the website at [website address] for AI discoverability and business identity clarity. Focus only on top-level, main navigation-linked pages (e.g., homepage, about, services). Ignore blog posts. Focus only on this website (not LinkedIn).
Analyze the following elements:
- How clearly the business describes what it does
- Target audience and buyer personas (job titles, industries, geographies)
- Stated services, use cases, or product categories
- Outcomes promised (e.g., metrics, business transformation)
- Differentiators or trust signals (e.g., testimonials, case studies) are present. If they are visual (e.g., client logos, awards badges) they are also provided as text.
- Whether content is clear, specific, and prominent (headers vs. body)
Present your findings as a table with rows for each evaluation criterion and columns for each main page (e.g., Homepage, About, etc.).
Use a simple 1–5 rating scale for presence, clarity, and prominence of each element (1 = poor or missing, 5 = excellent), with a brief comment in each cell to support your score.
Add a short section describing how any content gaps could reduce AI visibility (e.g., by lowering classification confidence or making the brand less likely to appear in AI-generated answers).