How To Use AI For Research and Content Writing (Prompts Included)

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Source: Moz

AI can be a valuable tool for content marketers, providing assistance at various stages of the content creation process. It can help generate content ideas, conduct keyword research, and create blog post outlines.

AI can also assist in adapting the tone of voice and generating compelling headlines for your content. During the editing phase, AI can be used to clarify and simplify your writing.

However, it’s important to note that AI should not be relied on solely, as human creativity and expertise are still necessary for creating high-quality content.

Example Prompts

Find Content Ideas:

Write a list of 10 [content type] ideas aimed at [audience] who are [problem they are trying to solve/goal they want to achieve]

Create a hub-and-spoke strategy from those content ideas

I am writing a series of [content type] for a [business type] aimed at [target audience]. For the hub topic “[hub topic],” create a table of spoke content ideas.

AI Prompt for Keyword Research

Create a list of keywords for [business type/topic]. Present the keywords in a table grouped by search intent.

Use AI To Write Blog Outlines

Write a blog post outline for a blog post titled “[blog post title].” The main keyword for this blog post is “[main keyword]”

Use AI To Generate Headlines

Write a list of 10 potential headlines for a blog post about [blog post topic]. This blog post [brief description of blog post].

Write 10 headline formulas that can be used to write blog post headlines. Display these as a table and make sure they cover a variety of content types such as [types of blog posts you typically share]

Use AI to summarize your writing

Summarize the following content and provide the key takeaways. This will be used to write the conclusion for the blog post about [brief description of the blog post]

Use AI To Write Meta Descriptions

Summarize the following content into a 2 sentence meta-description that is less than 160 characters long.

Conclusion

AI serves as a potent companion for content marketers, offering valuable assistance at every stage of content creation.

Guided by well-designed generative AI prompts, it facilitates tasks such as keyword research, content strategy development, headline generation, and improving writing clarity.

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